Our "Why"

Communications professionals are numbed by the complexity of data analytics.

44,7% of comms professionals in Europe are missing support, flexibility and culture to conquer the digital transformation - European Communications Monitor, 2022


Analysing communications impact shouldn't be complex. No need to outsource the process, you are not alone!

We are a collective of hands-on analysts who share hard-earned learnings. Our focus is practical & operational-level knowledge, that helps comms professionals to practive effective comms analytics.


Data culture
Antonia Eidner
Dashboard building
Timo Radzik
Strategic measurement
Ricarda Heim
Social media analysis
Laura Mattner
We help you

Get our Zines about the basics of comms analytics

Data-Driven Impact Reporting
by Ricarda Heim
Learning about the significance of easy access to analytics is the first step. Let’s do it together!
Get it now!
Data Culture
by Antonia Eidner
Data Culture seems to be a tricky topic, since culture can’t be bought or dictated. Let’s take it step by step and you’ll succeed!
Get it now!
Data-driven comms
by Timo Radzik
This Zine is your trusted companion for transforming communications data into actionable insights.
Get it now!
What's up

Selected articles & appearances

Knowledge is transported best in person. This is why we offer impulse sessions, that focus on hands-on, practical learnings.

Get an impulse

We are happy to share with you our learnings about relevant comms analytics topics.

  • 01 Goal-oriented analytics
  • 02 Data culture for comms
  • 03 Team transformation
  • 04 Social media analysis
  • 05 Media monitoring
  • 06 Dashboard building
1 hour

Impulse session

Get hands-on learnings and Q&A from one of us, depending on the topic.